Snapshot
June 02, 2016

Gatorade signs on as official sponsor for Indianapolis Monumental Marathon

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The Indianapolis Monumental Marathon is a 26.2 mile road race run annually in downtown Indianapolis, Indiana. It is one of two fall marathons run in Indianapolis, the other being the Indianapolis Marathon. In 2015 it claimed to have become one of the 20 largest marathons in the United States.[1]

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