Gatorade signs on as for Italian Open
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Italian Open is an annual tennis tournament held in Rome, Italy. It is the most prestigious red clay tennis tournament in the world after the French Open, with the men's competition being an ATP World Tour Masters 1000 event on the Association of Tennis Professionals tour, and the women's competition being a Premier 5 event on the Women's Tennis Association tour. The two events were combined in 2011. The tournament is played on clay courts, currently during the second week of May. The event was previously known as the Rome Masters and adopted its present name in 2002. Rafael Nadal has won the title a record five times.