Gatorade signs on as for Memphis Grizzlies
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Memphis Grizzlies are a professional basketball team based in Memphis, Tennessee, USA. The team is part of the Southwest Division of the Western Conference in the National Basketball Association . Along with the Toronto Raptors, the Grizzlies were established in 1995 as part of the NBA's expansion into Canada. The team originated that year in Vancouver, British Columbia and relocated to Memphis in 2001. The team's majority owner is Michael Heisley, who controls a 95% share of the franchise; the remaining 5% is controlled by several local owners, including AutoZone founder J. R. Hyde, his wife Barbara Hyde, equity manager Staley Cates, and former NBA player and University of Memphis point guard Elliot Perry.