Gatorade signs on as official sponsor for Mexican Open
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Mexican Open, also known as the Abierto Mexicano Telcel presented by HSBC for sponsorship reasons (Spanish: Abierto mexicano; shortened from Abierto mexicano Telcel presentado por HSBC), is a joint professional tennis tournament played on outdoor hard courts, and held annually in late February at the Fairmont Acapulco Princess in Acapulco, Mexico.