Gatorade signs on as official sponsor for MGM Resorts Main Event
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The MGM Resorts Main Event is an 8 team college basketball tournament held during Monday and Wednesday of Thanksgiving week of NCAA Division I men's basketball season, with the inaugural tournament beginning in 2014. Games are held at the T-Mobile Arena beginning in 2017, with previous season being held at the MGM Grand Garden Arena.[1] Starting in 2018, the Middleweight Bracket will be played at Cox Pavilion. Formerly known as the MGM Grand Main Event and the Men Who Speak Up Main Event, the tournament features two four-team brackets with each team playing two games in Las Vegas. Opening round games are played on campus.