Gatorade signs on as for Super Sprint Triathlon Grand Prix
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Super Sprint Triathlon Grand Prix is the most exciting, high performance and audience-friendly triathlon event ever witnessed in the U.S. The series delivers a race experience beyond anything that presently exists in triathlon. Some of the world’s best professional triathletes will be racing and will be promoted to both triathlon and mainstream fans in a comprehensive and inspirational fashion. The Super Sprint Triathlon Grand Prix is fast action racing, showcasing pro athletes in spectator friendly venues. The multiple lap format puts spectators in the middle of the action while athletes are going flat out, pushing themselves to their limits. The racing is fast and exciting! Top pros are showcased in the invitation only fields of 20. Male and Female athletes which compete in a draft-legal format. The series is a platform for pro athletes to showcase their explosive speed, stamina and bike handling skills on the technical courses while giving spectators the opportunity to see some of the worlds best professional athletes race elbow-to-elbow in a self-contained venue.