Snapshot
December 06, 2017
Gatorade signs on as official sponsor for Valley of the Sun Shootout

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The Valley of the Sun Shootout is a college basketball doubleheader held in early December at Talking Stick Resort Arena in Phoenix. In 2017, the Valley of the Sun Shootout featured Arizona vs. Texas A&M and Grand Canyon vs. St. John’s in a nationally televised doubleheader. The event is managed by Kentucky-based sports marketing firm bd Global.

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