Snapshot
November 06, 2014

GEICO signs on as title sponsor for Bassmaster Classic

Participating in this sponsorship deal:

Geico logo Data?1415807833

About Sponsor:

The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.

About Property:

The Bassmaster Classic is a competition in professional bass fishing. It was first held in 1971 on Lake Mead, Nevada. Originally it was a fall event , but it switched to the summer in 1984 and then to the late winter in 2006. The winner of the tournament is widely considered to be the world champion of bass fishing, as is stated on the winner's trophy.

Activation Locations
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The GEICO Bassmaster Classic will be held Feb. 21-23 in Alabama with competition on Lake Guntersville. The daily weigh-ins and other activities will be in Birmingham, home base of B.A.S.S. LLC, owner of the Classic.
Read more at www.bassmaster.com »
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