Snapshot
November 06, 2014

GEICO signs on as official sponsor for Bonnie & Clyde

Participating in this sponsorship deal:

Geico logo Data?1415810003

About Sponsor:

The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.

About Property:

3 Networks. 2 Nights. 1 EPIC event... Bonnie & Clyde is a star-studded miniseries for HISTORY, LIFETIME and A&E networks. The four-hour, two-night event miniseries stars Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) in the title roles of Clyde Barrow and Bonnie Parker, the Depression-era outlaw couple whose criminal exploits have assured them lasting fame for eight decades. Bonnie & Clyde will be simulcast on HISTORY, Lifetime and A&E later this year.

Read More
Starring  starring Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) in the title roles of Clyde Barrow and Bonnie Parker, the four-hour miniseries will debut on Dec. 8 and 9 at 9 p.m. (ET) simultaneously on A&E, History and Lifetime with cross-network sponsorships and customized ad content from Geico, Jeep Cherokee, DirecTV, Match.com, GlaxoSmithKline and 20th Century Fox’ theatrical The Secret Life of Walter Mitty. Sponsorship package pricing was not disclosed.
Read more at www.multichannel.com »
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