GEICO signs on as official sponsor for Daytona Beach Bike Week
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
Daytona Beach Bike Week, also called Daytona Bike Week, is a motorcycle event and rally held annually in Daytona Beach, Florida. Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals. The event is usually held on the first full week of March and contends with the Sturgis Motorcycle Rally as the most popular motorcycle rally in the United States.