GEICO signs on as title sponsor for High School Basketball Nationals
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
The National High School Invitational (NHSI) launched in 2009 at Georgetown Prep in Bethesda, MD. The event was created by Paragon Marketing Group to provide a season-ending platform for top, nationally-ranked high school basketball teams to compete against one another in a season-ending tournament. In 2014 the event moved to New York City and was named the DICK'S Sporting Goods High School Nationals. In 2018 the event became the GEICO High School Basketball Nationals.