Snapshot
November 06, 2014

GEICO signs on as presenting sponsor for Pro Bowlers Association

Participating in this sponsorship deal:

Geico logo Data?1415809386

About Sponsor:

The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.

About Property:

The Professional Bowlers Association is the major sanctioning body for the sport of professional ten-pin bowling in the United States. Headquartered in Seattle, Washington, the PBA membership consists of almost 4,300 members worldwide. Members include "pro shop" owners and workers, teaching professionals and bowlers who compete in the various events put on by the Association.

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Published July 23, 2012, Page 10 With the Professional Bowlers Association looking to adopt more of a team-oriented, motorsports model of competition, Shamrock Sports and Entertainment, an agency founded by former NASCAR marketer Brian Corcoran, has been named the PBA’s new sales and marketing agency. Geoff Reiss, who joined the PBA as vice chairman in March 2011 and was named CEO last November, described the new model of competition as one in which different teams would compete, similar to NASCAR, and those team competitions would share the stage with the traditional, individual bowling competition. Each team would be backed by an individual sponsor and would feature one top-tier “franchise bowler.” Reiss added that the amount of branding and product integration will likely exceed NASCAR’s.
Read more at www.sportsbusinessdaily.com »
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