GEICO signs on as official sponsor for The Father/Son Challenge
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
The Father/Son Challenge is an annual golf tournament for two-player teams, consisting of PGA Tour and Champions Tour golfers and (usually) their sons. It is played over two days (36 holes) for the Willie Park Trophy, in memory of the father and son British Open champions Willie Park Snr and Willie Park Jnr. The field of twenty teams plays a scramble format. In 2012 the prize fund was $1,000,000; the tournament is jointly owned by IMG and NBC Sports.