Snapshot
January 24, 2017
General Electric signs on as official sponsor for Boston Celtics

Participating in this sponsorship deal:

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According to ESPN, the Celtics will be the third NBA team to announce a jersey sponsor deal, joining the 76ers and Kings. The NBA will be the first of the four major US sports leagues to have sponsor’s logos on uniforms. Many foreign pro sports leagues, such as the English Premier League, have made sponsor logos part of the uniform for years. The WNBA added them starting in 2009.
Read more at www.bostonglobe.com »
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