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January 24, 2017

GE Vernova (General Electric) signs on as official sponsor for Boston Celtics

Participating in this sponsorship deal:

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About Sponsor:

General Electric, often abbreviated as GE, is an American multinational conglomerate corporation incorporated in New York, and headquartered in Boston, Massachusetts. As of 2016, the company operates through the following segments: Power & Water, Oil and Gas, Aviation, Healthcare, Transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.

About Property:

The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.

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According to ESPN, the Celtics will be the third NBA team to announce a jersey sponsor deal, joining the 76ers and Kings. The NBA will be the first of the four major US sports leagues to have sponsor’s logos on uniforms. Many foreign pro sports leagues, such as the English Premier League, have made sponsor logos part of the uniform for years. The WNBA added them starting in 2009.
Read more at www.bostonglobe.com »
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