GE Vernova (General Electric) signs on as official sponsor for The Tonight Show Starring Jimmy Fallon

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General Electric, often abbreviated as GE, is an American multinational conglomerate corporation incorporated in New York, and headquartered in Boston, Massachusetts. As of 2016, the company operates through the following segments: Power & Water, Oil and Gas, Aviation, Healthcare, Transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.

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The Tonight Show Starring Jimmy Fallon is an upcoming American late-night talk show to be hosted by Jimmy Fallon on NBC. It is scheduled to make its debut on Monday, February 17, 2014, following Jay Leno's second retirement as host of The Tonight Show on February 6, and will be the seventh incarnation of the franchise.

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GE Vernova (General Electric) signs on as sponsor for The Tonight Show Starring Jimmy Fallon

GE, the former owner of NBC, has made a year-long multiplatform agreement to sponsor the late-night show. The deal kicks off with an in-show integration on Wednesday of the program’s inaugural week, when viewership will be high following intensive promotion during the network’s coverage of the Olympics. There will be two more integrations of GE into The Tonight Show over the course of 2014. GE will also host a special area on The Tonight Show website and sponsor the new Tonight Show app.

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