Snapshot
November 06, 2014

General Mills signs on as official sponsor for Anthony Pettis

Participating in this sponsorship deal:

Data Missing

About Sponsor:

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.

About Property:

Anthony Paul Pettis (born January 27, 1987) is an American mixed martial artist who competes in the lightweight division of the Ultimate Fighting Championship, where he is the current UFC Lightweight Champion. He was the final WEC Lightweight Champion before merging the promotion into the UFC. As of March 17, 2014, he is #7 in official UFC pound-for-pound rankings.[2]

Read More
The UFC has been making a concentrated effort to become as mainstream as possible. We're seeing a much more saturated market, strides toward global expansion, and big name corporate sponsorship. It wasn't too long ago that the acquisition of Bud Light and Harley Davidson sponsorships by the organization as a whole was big news.
Read more at www.bloodyelbow.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional