General Mills signs on as official sponsor for Arkansas Music Pavilion
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
The Arkansas Music Pavilion – known locally as “the AMP” – is Northwest Arkansas’ premiere outdoor concert venue. The AMP is one of the top 100 amphitheaters in the nation and has produced headlining concerts for the past eight years, presenting the best of every genre – from rock and country to electronica and pop. The AMP is part of the Walton Arts Center.