General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
The Rube Goldberg Machine Contest is a contest in which college or high school students build devices to complete a simple task in a minimum of twenty steps in the style of American cartoonist Rube Goldberg. Local contests are held throughout the United States, and local winners are eligible to compete in the national contest.