General Mills signs on as official sponsor for Solo: A Star Wars Story
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
Solo: A Star Wars Story, or simply Solo, is an upcoming American space western film centered on Han Solo, a character from the Star Wars franchise.
Lucasfilm has pulled the curtain back on its worldwide promotional partners for the spinoff film Solo: A Star Wars Story. They include a half-dozen brands that will promote the Ron Howard-directed pic starring Alden Ehrenreich as the young smuggler who will become a rebel hero in the Star Wars universe.
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