General Tire signs on as official sponsor for Ultimate Fighting Championship
Participating in this sponsorship deal:
About Sponsor:
The General Tire and Rubber Company is an American manufacturer of tires for motor vehicles. General Tire was founded in 1915 in Akron, Ohio by William F. O'Neil. Products included the low-pressure "General Balloon Jumbo" and the "Dual 90" tire. In 1943 General Tire branched out from its core business by purchasing the Yankee Network and the radio stations it owned from Boston's Shepard Stores, Inc. Thomas F. O'Neil, son of the founder William F. O'Neil, served as Yankee's chairman with Shepard's John Shepard III serving as president.
About Property:
The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]