Snapshot
November 02, 2017

Generali Group signs on as official sponsor for Lyft (property)

Participating in this sponsorship deal:

Open uri20141112 50798 y6xmsn Lyft logo.svg

About Sponsor:

Assicurazioni Generali S.p.A. is the largest insurance company in Italy and one of the largest in Europe. It has its headquarters in Trieste. In 2010, Assicurazioni Generali Group was the second largest insurance group in the world by revenue after AXA.

About Property:

Lyft is a privately held, San Francisco–based company whose mobile-phone application facilitates peer-to-peer ridesharing by enabling passengers who need a ride to request one from drivers who have a car. Unlike traditional taxis, Lyft drivers do not charge "fares" but receive "donations" from their passengers. Lyft's tagline is "your friend with a car." Since its inception, the company has striven to create a more social and fun experience for drivers and passengers in order to develop a sense of community among its users. According to the company, Lyft generally costs about 30 percent less than the price of a similar-length cab ride. Lyft currently operates in San Francisco, Los Angeles, San Diego, Seattle, Chicago, Washington D.C., Boston, Honolulu, and Indianapolis, with plans to expand both domestically and internationally.

Read More
NEW YORK, Nov. 2, 2017 /PRNewswire/ -- Generali Global Assistance ("the Company") today announced that it has entered into a strategic partnership with Lyft, the fastest growing rideshare company in the U.S., to bring new levels of connected customer service and cost containment to its clientele of insurance companies and multinational corporations. Generali Global Assistance provides a suite of services to help travelers in times of need – from minor inconveniences to life-threatening medical situations – and everything in between.Generali Global Assistance (PRNewsfoto/Generali Global Assistance)More
Read more at https://finance.yahoo.com »
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