Genius Sports signs on as official sponsor for Beach Soccer Worldwide
Participating in this sponsorship deal:
About Sponsor:
Genius Sports is a global leader in sports data technology, distribution and commercialisation services. We provide innovative and data-driven solutions to sports, media and regulated betting markets. Headquartered in London and across 15 locations worldwide, Genius Sports is recognised as one of the fastest growing sports technology companies in the world. Founded on integrity, Genius Sports has become the trusted partner of hundreds of sporting bodies, including the world’s largest international federations and professional leagues such as FIBA and Major League Baseball. Taking a true partnership approach to working with sport, we distribute official data for organisations such as the NBA, the English Premier League, La Liga, ATP and WTA.
About Property:
Beach Soccer Worldwide (BSWW) is the organisation responsible for the founding and growth of association football's derivative sport of beach soccer. The founding partners of BSWW codified the rules of beach soccer in 1992, with BSWW as it is known today having been officially founded in 2001 as a singular institution to develop the sport and organise international beach soccer competitions across the globe, primarily between national teams.[6] The company is recognised as playing the biggest role in helping to establish the rules of beach soccer, to spread and evolve the sport around the world as cited by FIFA who took on governing body status of the sport from BSWW in 2005.[7] Having established the sport's key regulations, FIFA acknowledged BSWW's framework, making their rules the official laws of beach soccer and now controls them and any modifications.