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November 06, 2014

Gillette signs on as naming rights partner for Gillette Stadium

Participating in this sponsorship deal:

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About Sponsor:

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into P&G in 2005. The original Gillette Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.

About Property:

Gillette Stadium is a stadium located in Foxborough, Massachusetts, 21 miles southwest of downtown Boston and 20 miles from downtown Providence, Rhode Island. It serves as the home stadium and administrative offices for both the NFL's New England Patriots football franchise and the MLS' New England Revolution soccer team. In 2012, it also became the home stadium for the football program of the University of Massachusetts , making it the largest football stadium in the Mid-American Conference. The facility opened in 2002, replacing the old Foxboro Stadium. The seating capacity is 68,756, including 6,000 club seats and 87 luxury suites. The stadium is owned and operated by Kraft Sports Group, a subsidiary of The Kraft Group, the company through which businessman Robert Kraft owns the Patriots and Revolution. The stadium was originally known as CMGI Field before the naming rights were bought by Gillette after the "dot-com" bust. Although Gillette has since been acquired by Procter & Gamble, the stadium retains the Gillette name because P&G has continued to use the Gillette brand name and because the Gillette company was founded in the Boston area. Gillette and the Patriots jointly announced in September 2010 that their partnership, which includes naming rights to the stadium, will extend through the 2031 season. Additionally, uBid as of 2009 continues to sponsor one of the main entrance gates to the stadium.

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BOSTON, September 22, 2010 - Gillette [NYSE:PG] and The Kraft Group today announced an extension to their strategic marketing and business partnership that includes exclusive naming and sponsorship rights of Gillette Stadium through the 2031 football season. The 68,756-seat, open-air facility, home of the New England Patriots of the National Football League and the New England Revolution of Major League Soccer, has been named "Gillette Stadium" since August 2002.
Read more at www.patriots.com »
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