Gillette signs on as official sponsor for Mclaren
Participating in this sponsorship deal:
About Sponsor:
Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into P&G in 2005. The original Gillette Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.
About Property:
McLaren Racing Limited is a British Formula One team based in Woking, Surrey, England, United Kingdom.
It is thought to be an initial one-year deal, which will include a television advertising campaign, a digital campaign and in-store events across Asia, as well as the production of limited edition McLaren razors.
Read more at www.sportspromedia.com »
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