Snapshot
November 06, 2014

Gillette signs on as title sponsor for MLB Home Run Derby

Participating in this sponsorship deal:

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About Sponsor:

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into P&G in 2005. The original Gillette Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.

About Property:

The Home Run Derby is an event held prior to the Major League Baseball All-Star Game. It is a contest among the top home run hitters in Major League Baseball to determine who can hit the most home runs. The event is currently sponsored by State Farm Insurance.

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The Gillette Home Run Derby will once again raise funds for Major League Baseball's Reviving Baseball in Inner Cities (RBI) program and charities including Boys & Girls Clubs of America. More than $3 million has been raised over the past ten years, with an all-time high of $615,000 donated through the 2012 event. The popular summer showcase event has grown in recent years through multiple innovations. Since 2011, players have been able to use social media on the field during the event to increase fan engagement. This will also mark the fourth consecutive year featuring captains for the American League and National League squads, who will select the other participants and personally invite them. The captains for this year's event, as well as other details, will be announced in the coming weeks. Yoenis Cespedes of the Oakland Athletics won the 2013 event in New York.
Read more at mlb.mlb.com »
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