Snapshot
November 06, 2014

Glad signs on as official sponsor for Martha Stewart Living

Participating in this sponsorship deal:

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About Sponsor:

Glad is an American company specializing in trash bags and plastic food storage containers. The Glad brand originated in the United States in 1963 when the owner and CEO of the company, David Darroch, launched "Glad Wrap", a polyethylene film used as a food wrap. Douglas G. Taylor was transferred that same year from the Union Carbide facility in Pittsburgh, Pa. to spearhead the Glad project. Mr. Taylor headed Sales and Marketing for the Glad products until he was retired from Union Carbide in 1985 after putting together the sale to FirstBrands. At the time of the sale Mr. Taylor was Sr. VP of the Home and Automotive products division as well as the head of STP brands. Douglas G. Taylor died in Hilton Head, SC. August 13, 1996. The brand originally belonged to Union Carbide, but was divested in 1985 to First Brands Corporation in the United States. In 1998, First Brands was acquired by Clorox. In 2002, Clorox allowed Procter & Gamble to buy a 10% share in Glad Products Company, thus making it a joint venture. Three years later, P&G exercised its option under the agreement to increase its ownership to 20%, the maximum allowed under the joint venture agreement.

About Property:

Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. Martha Stewart Living began as a quarterly magazine in 1990, published by Time Inc..and is currently published monthly. Stewart took the magazine with her when she left Time Inc. in 1997, and Martha Stewart Living is now the flagship brand of the Martha Stewart Living Omnimedia media empire.

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"Martha Stewart's Countdown to Christmas" will include 17 videos shot at her home in Bedford, N.Y., and feature Ms. Stewart demonstrating holiday recipes, craft projects, decorating, creative gift solutions and entertaining ideas. The videos will be available on the revamped video hub on MarthaStewart.com as well as on YouTube and AOL.
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