Snapshot
November 06, 2014

Glad signs on as official sponsor for New York City Wine and Food Festival

Participating in this sponsorship deal:

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About Sponsor:

Glad is an American company specializing in trash bags and plastic food storage containers. The Glad brand originated in the United States in 1963 when the owner and CEO of the company, David Darroch, launched "Glad Wrap", a polyethylene film used as a food wrap. Douglas G. Taylor was transferred that same year from the Union Carbide facility in Pittsburgh, Pa. to spearhead the Glad project. Mr. Taylor headed Sales and Marketing for the Glad products until he was retired from Union Carbide in 1985 after putting together the sale to FirstBrands. At the time of the sale Mr. Taylor was Sr. VP of the Home and Automotive products division as well as the head of STP brands. Douglas G. Taylor died in Hilton Head, SC. August 13, 1996. The brand originally belonged to Union Carbide, but was divested in 1985 to First Brands Corporation in the United States. In 1998, First Brands was acquired by Clorox. In 2002, Clorox allowed Procter & Gamble to buy a 10% share in Glad Products Company, thus making it a joint venture. Three years later, P&G exercised its option under the agreement to increase its ownership to 20%, the maximum allowed under the joint venture agreement.

About Property:

The Food Network New York City Wine & Food Festival is an annual food and wine festival held each October in New York City and the only festival in New York to bring together both legendary culinary icons from around the globe and America’s most beloved television chefs. Mirroring the charitable component of the Food Network South Beach Wine & Food Festival, the New York City festival benefits the hunger relief programs Food Bank for New York City and Share Our Strength.

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Samsung Electronics America, Inc. (SEA), headquartered in Ridgefield Park, NJ, is a leading innovator in home appliances. Through consumer insights and a deep understanding of the home appliance market, Samsung inspires consumers to live smarter and connect with their passions - and their homes - in new, meaningful and fun ways. From introducing the 4-Door refrigerator to creating a washer with activewash built-in sink for pre-treating, Samsung brings to market innovative and premium refrigeration, laundry, cooking, dish and vacuum products. To discover more, please visit www.samsung.com.
Read more at www.nycwff.org/sponsors.php.com »
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