GlaxoSmithKline signs on as official sponsor for Bonnie & Clyde
Participating in this sponsorship deal:
About Sponsor:
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's third-largest pharmaceutical company measured by revenues .
About Property:
3 Networks. 2 Nights. 1 EPIC event... Bonnie & Clyde is a star-studded miniseries for HISTORY, LIFETIME and A&E networks. The four-hour, two-night event miniseries stars Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) in the title roles of Clyde Barrow and Bonnie Parker, the Depression-era outlaw couple whose criminal exploits have assured them lasting fame for eight decades. Bonnie & Clyde will be simulcast on HISTORY, Lifetime and A&E later this year.
Starring starring Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) in the title roles of Clyde Barrow and Bonnie Parker, the four-hour miniseries will debut on Dec. 8 and 9 at 9 p.m. (ET) simultaneously on A&E, History and Lifetime with cross-network sponsorships and customized ad content from Geico, Jeep Cherokee, DirecTV, Match.com, GlaxoSmithKline and 20th Century Fox’ theatrical The Secret Life of Walter Mitty. Sponsorship package pricing was not disclosed.
Read more at www.multichannel.com »
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