GOAT signs on as official sponsor for Kyle Kuzma
Participating in this sponsorship deal:
About Sponsor:
Founded in 2015 and headquartered in Culver City, California, GOAT is the world's largest marketplace for buying and selling authentic sneakers.
About Property:
Kyle Alexander Kuzma (born July 24, 1995) is an American professional basketball forward for the Los Angeles Lakers of the National Basketball Association (NBA).
The endorsement is the first athlete partnership with a sneaker reselling platform. The deal follows the NBA removing its restrictions on sneaker colors to allow its players to be more expressive on the court. The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with GOAT, the largest resale platform for sneakers.
Read more at https://www.prnewswire.com »
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