Golden Flake signs on as official sponsor for Birmingham Bowl
Participating in this sponsorship deal:
About Sponsor:
Golden Flake Snack Foods, a wholly owned subsidiary of Golden Enterprises, is a producer of potato chips, tortilla chips, corn chips, cheese curls, fried pork skins, and other snack foods in the southern United States. The Golden Flake brand was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama grocery store basement. The company changed its name from Magic City Foods to Golden Flake, Inc. in 1957 after having been bought and sold by several different owners. One of its most famous owners was Paul "Bear" Bryant, the legendary head football coach for the Alabama Crimson Tide. For Years the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'".In 1968, the company went public, changing its name again to Golden Enterprises, Inc. It is still publicly traded today, listed in the NASDAQ under the symbol "GLDC".
About Property:
The Birmingham Bowl (formerly known as the PapaJohns.com Bowl and the BBVA Compass Bowl) is a post-season NCAA-sanctioned Division I-A college football bowl game approved in April 2006 and played annually at the 71,594-seat Legion Field in Birmingham, Alabama, U.S. ESPN Regional Television (doing business as ESPN Plus, a subsidiary of ESPN) owns and manages the bowl's operations, sponsorships and marketing, including broadcast of the game on ESPN.[2] The University of Alabama at Birmingham (UAB) also provides marketing, management and game-day operations support.