Golden Flake signs on as official sponsor for Talladega Superspeedway
Participating in this sponsorship deal:
About Sponsor:
Golden Flake Snack Foods, a wholly owned subsidiary of Golden Enterprises, is a producer of potato chips, tortilla chips, corn chips, cheese curls, fried pork skins, and other snack foods in the southern United States. The Golden Flake brand was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama grocery store basement. The company changed its name from Magic City Foods to Golden Flake, Inc. in 1957 after having been bought and sold by several different owners. One of its most famous owners was Paul "Bear" Bryant, the legendary head football coach for the Alabama Crimson Tide. For Years the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'".In 1968, the company went public, changing its name again to Golden Enterprises, Inc. It is still publicly traded today, listed in the NASDAQ under the symbol "GLDC".
About Property:
Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States.[1] It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in the 1960s. Talladega is most known for its steep banking and the unique location of the start/finish line - which is closer to turn one than at Daytona. The track currently hosts the NASCAR series such as the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series. Talladega Superspeedway is the longest NASCAR oval with a length of 2.66 miles (4.28 km), and the track also has a seating capacity of 175,000 spectators.[2]