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November 06, 2014

Goldenberg's Peanut Chews signs on as official sponsor for New York Yankees

Participating in this sponsorship deal:

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About Sponsor:

Goldenberg Candy Company is a division of Just Born, Inc. who continues the delicious candy making tradition started by the Goldenberg family almost a century ago. GOLDENBERG'S® PEANUT CHEWS® Brand Candies have been manufactured in Philadelphia, since 1917, when it was introduced as a World War I ration bar for the U.S. military. Soon thereafter the brand was packaged for consumers in New York and Philadelphia, where it has been a favorite snack ever since. The candy is dairy kosher and gluten-free, and the Original Dark flavor is vegan-friendly.

About Property:

The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles and moved to New York City in 1903 as the New York Highlanders before becoming the Yankees in 1913. From 1923 to 2008, the Yankees' home ballpark was Yankee Stadium; in 2009, they moved into a new ballpark, also called Yankee Stadium.

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“We are extremely pleased about our new relationship with GOLDENBERG'S® PEANUT CHEWS®, and hope the signage, along with the product being available in Yankee Stadium, will continue to strengthen its brand awareness,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.
Read more at www.prweb.com »
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