Snapshot
March 28, 2018
Google signs on as official sponsor for Late Show

Participating in this sponsorship deal:

Google logo Screenshot 2018 03 28 at 9.05.55 am

About Sponsor:

Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.[5] Most of its profits are derived from AdWords,[6][7] an online advertising service that places advertising near the list of search results.

About Property:

The Late Show with Stephen Colbert is an American late-night talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Spartina Productions and CBS Television Studios, The Late Show with Stephen Colbert is the second iteration of CBS's Late Show franchise. Stay Human, led by bandleader Jon Batiste, serves as the program's house band, and the announcer is program writer Jen Spyra.

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During Tuesday evening’s broadcast of “The Late Show” on CBS, the late-night host will fill time that ought to be devoted to commercials with more of his own antics. And the ad-free segment will be sponsored by Google. Yes, that’s TV advertising in 2018: Google will advertise the fact that it is sponsoring a program segment during which commercials normally run, marking the first “Late Show” takeover of a regularly scheduled advertising break.
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