Google signs on as licensee for Universal Music Group
Participating in this sponsorship deal:
About Sponsor:
Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.[5] Most of its profits are derived from AdWords,[6][7] an online advertising service that places advertising near the list of search results.
About Property:
Universal Music Group is an American multinational music company. It is the largest of the "big four" record companies by its leading market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi.
Universal Music Group has reached a global, multi-year agreement with YouTube, the companies announced on Tuesday, giving the video platform licenses from all three major record companies before the holidays.
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