Snapshot
November 06, 2014

Graham Watches signs on as official sponsor for Spengler Cup

Participating in this sponsorship deal:

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About Sponsor:

GRAHAM traces its origins to London clockmaker George Graham (1673-1751) who is considered as the father of modern watch making. He is known as the father of the chronograph as he invented the start and stop device of the chronograph, the dead-beat and cylinder escapement, the mercury pendulum to compensate the influence of temperature on pendulums, to name a few. He also built the master clock for Greenwich Royal Observatory which timed most of the 18th century and lots of science instruments for astronomers and physicists. GRAHAM was revived in 1995 and is today a privately owned Swiss watch company. GRAHAM SA creates and manufactures its watches in La Chaux-de-Fonds, Switzerland.

About Property:

The Spengler Cup is an annual ice hockey tournament held in Davos, Switzerland. First held in 1923, the Spengler Cup is often cited as the oldest invitational ice hockey tournament in the world. The event is hosted by the Swiss team HC Davos and played each year in Davos, Switzerland, between Christmas and New Year's Day. All the matches are played in the Vaillant Arena.

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Eric Loth, the chief executive of Graham, said: “The highly popular Spengler Cup competition is a perfect match for a brand like Graham. Upholding the values of fair play and fighting spirit, the Spengler Cup is the pinnacle in Switzerland’s ice hockey calendar, featuring world-class teams, which helps to provide an impetus to our creativity and makes us proud to be Swiss.”
Read more at www.sportspromedia.com »
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