Snapshot
November 06, 2014

Great Eastern Life signs on as official sponsor for S.League

Participating in this sponsorship deal:

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About Sponsor:

Great Eastern Life Assurance is based in Singapore and the largest life insurance company in Singapore and Malaysia. It is also the oldest insurance company in Asia. It is the largest insurance group in Singapore and Malaysia with S$ 45 billion in assets and 3 million policyholders. With two distribution channels – the tied agency force and bancassurance – it is the leader in both Singapore and Malaysia. It is the only life insurance company to be listed on the Singapore Exchange, and the largest insurance company in South-east Asia in terms of assets and market capitalisation.

About Property:

The S.League is the top men's professional association football league in Singapore. The league was launched in 1996. It has 12 clubs.

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Both GE and the S-League declined to reveal the sponsorship amount, which was described by S-League Chief Executive Officer Lim Chin as ‘substantial’ and ‘meaningful’. However, the deal is understood to be similar to the more than S$1 million that GE gave to the domestic league in 2012 in a two-year deal.
Read more at www.todayonline.com »
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