Snapshot
January 23, 2015

Grey Goose signs on as official sponsor for Sundance Film Festival

Participating in this sponsorship deal:

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About Sponsor:

Grey Goose is a <a href="https://sponsorpitch.com/sponsors/bacardi">Bacardi</a>-owned brand of premium priced vodka produced in France. It is distilled in France from French wheat. In 2004, Sidney Frank sold the brand to Bacardi for $2.2 billion. Among French vodkas, Grey Goose has some competitors, as the French vodkas Nuage, Idol, and Ice Kube are also now on the market. These vodkas are sold mostly in North America, and are marketed as premium brands. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap.

About Property:

The Sundance Film Festival, a program of the Sundance Institute, is an American film festival that takes place annually in Park City, Utah. With 46,660 attendees in 2016, it is the largest independent film festival in the United States.

Activation Locations
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CORAL GABLES, Fla., Jan. 21, 2015 /PRNewswire/ -- GREY GOOSE®, the World's Best Tasting vodka, will celebrate those who share a passion to achieve the extraordinary in film with its official sponsorship of the 2015 Sundance Film Festival in Park City, Utah.  From Thursday, January 22nd through Tuesday, January 27th, 2015, the exclusive GREY GOOSE Blue Door lounge on Main Street will once again play host to top films, filmmakers, celebrities, and studio executives with a series of invitation only pre and post-film screening cocktail receptions for select nominated films.
Read more at finance.yahoo.com »
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