Grey Poupon signs on as for New York City Wine and Food Festival
Participating in this sponsorship deal:
About Sponsor:
Grey Poupon is a brand of Dijon mustard in the U.S. The brand of Dijon-style mustard was originally owned and marketed in the U.S. by the Heublein Company and now owned and manufactured by Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine. It is made with brown mustard seed grown in Canada. The wine used is produced in upstate New York under the supervision of a rabbi, to ensure that the product maintains its kosher status. Grey Poupon became a popular mustard in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards.
About Property:
The Food Network New York City Wine & Food Festival is an annual food and wine festival held each October in New York City and the only festival in New York to bring together both legendary culinary icons from around the globe and America’s most beloved television chefs. Mirroring the charitable component of the Food Network South Beach Wine & Food Festival, the New York City festival benefits the hunger relief programs Food Bank for New York City and Share Our Strength.