GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition.
The Colorado Marathon (formerly known as the Fort Collins Old Town Marathon) is an annual marathon held in Fort Collins, Colorado. The majority of the course goes down the Poudre River Canyon in northern Colorado; the marathon advertises itself as "America's Most Scenic Course". Other events include a half-marathon, a 10K, a 5K, and a kids' run.