GU Energy signs on as official sponsor for Ironman Series
Participating in this sponsorship deal:
About Sponsor:
GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition.
About Property:
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]
Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN and IRONMAN 70.3® events. GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes to their limits.
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