GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition.
The Rock 'n' Roll Marathon Series is a collection of road running events owned and operated by Competitor Group, Inc. The series is known for lining race routes with live bands, cheerleaders and themed water stations.