Guaranteed Rate signs on as title sponsor for Guaranteed Rate Bowl
Participating in this sponsorship deal:
About Sponsor:
Guaranteed Rate Inc., is a U.S. residential mortgage company, headquartered in Chicago, Illinois. Guaranteed Rate was founded in 2000 by Victor Ciardelli and employs approximately 2,600.[1] The company has more than 140 offices nationwide and has licenses in 49 states.[1]
About Property:
Originally played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and then the Motel 6 Cactus Bowl for 2016. The Cactus Bowl name had been in use since 2015. Kellogg's rebranded the bowl in 2018 naming it after its popular cheese cracker, Cheez-It.[2] Guaranteed Rate signed on as the title sponsor of the game, renaming it as the Guaranteed Rate Bowl.[2]