Guinness signs on as official sponsor for The Premier League (English Premier League EPL)
Participating in this sponsorship deal:
About Sponsor:
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost 50 countries and available in over 100. 1.8 billion pints are sold annually.
About Property:
The Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country's primary football competition. Contested by 20 clubs, it operates on a system of promotion and relegation with The Football League. The Premier League is a corporation in which the 20 member clubs act as shareholders. Seasons run from August to May, with teams playing 38 matches each, totalling 380 matches in the season. Most games are played on Saturdays and Sundays, with a few games played during weekday evenings. It was known as the Premiership from 1993 to 2007. It is currently sponsored by Barclays Bank and therefore officially known as the Barclays Premier League.