H.E.B. signs on as presenting sponsor for Houston Holiday Parade
Participating in this sponsorship deal:
About Sponsor:
HEB Grocery Company, LP is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
About Property:
The Houston Holiday Parade Presented by H-E-B is a 63-year-old holiday tradition, showcasing the Houston community to more than 400,000 parade-goers lining the streets on Thanksgiving morning. In addition, nearly 2 million people view the parade via live broadcast on KHOU-TV (CBS affiliate) in Houston and syndication in Dallas, San Antonio, Austin and several other cities in the region.
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