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January 09, 2020
H&M signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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The collaboration is designed as a response to the growing international profile of the NFL, with regular season games in London and Mexico having heightened the league’s exposure. The Super Bowl, the NFL’s championship game, is now broadcast in more than 180 countries in nearly 25 languages worldwide.
Read more at https://wwd.com »
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