Snapshot
January 09, 2020

H&M signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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Agency: 0

About Sponsor:

H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. H&M exists in 43 countries and as of 2011 employed around 94,000 people.[2] It had 2,325 stores at end of 2011 and 2,629 stores at end of August 2012.[3] It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

Read More
The collaboration is designed as a response to the growing international profile of the NFL, with regular season games in London and Mexico having heightened the league’s exposure. The Super Bowl, the NFL’s championship game, is now broadcast in more than 180 countries in nearly 25 languages worldwide.
Read more at https://wwd.com »
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