Haagen-Dazs signs on as official sponsor for The New Yorker Festival
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The New Yorker Festival is an annual event organized by The New Yorker magazine.[1] It is held in venues in and around New York City, typically in early October, bringing together "a who’s-who of the arts, politics and everything in between."[2]