Haier signs on as for Barclays Center
Participating in this sponsorship deal:
About Sponsor:
Haier Group is a multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, People's Republic of China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2010 the Haier brand had the world's largest market share in white goods, with 6.1 per cent.
About Property:
The Barclays Center is a sports arena currently under construction in Brooklyn, New York. The arena is being built partly on a platform over the Metropolitan Transportation Authority-owned Vanderbilt Yards at Atlantic Avenue. It is part of a proposed $4.9 billion sports arena, business and residential complex. The arena is intended to serve as a new home for the National Basketball Association's New Jersey Nets, currently based at Prudential Center in Newark, New Jersey. The team will be renamed the Brooklyn Nets starting with the arena's expected opening season of 2012–13.