Hain Celestial Group signs on as official sponsor for Madison Square Garden
Participating in this sponsorship deal:
About Sponsor:
The Hain Celestial Group is an American food company whose main focus is foods and personal care products. Their products range from herbal teas, offered through their Celestial Seasonings brand, to chickens from the FreeBird brand.
About Property:
Madison Square Garden (MSG), colloquially known as The Garden, is an American multi-purpose indoor arena in Midtown Manhattan, New York City, New York. Located between 8th and 7th Avenues, and between 31st and 33rd Streets, it is situated on top of Pennsylvania Station. It is named after Madison Square, the location of the first incarnation of the arena. The venue resides in close proximity to other Manhattan landmarks, including the Empire State Building, Koreatown, and Macy's at Herald Square. Opened on February 11, 1968, it is the longest active major sporting facility in the New York metropolitan area and the fourth incarnation of the arena in the city, following the previous Madison Square Garden, which operated from 1925 to 1968.