Snapshot
November 06, 2014

Hankook Tire signs on as official sponsor for Borussia Dortmund

Participating in this sponsorship deal:

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About Sponsor:

The Hankook Tire group, based in Seoul, South Korea is the seventh largest tire company in the world. Established in 1941 as the Chosun Tire Company, it was renamed Hankook Tire Manufacturing in 1968.

About Property:

Ballspielverein Borussia 09 e.V. Dortmund, commonly known as Borussia Dortmund, Dortmund, or BVB, is a German sports club based in Dortmund, North Rhine-Westphalia. The football team is part of a large membership-based sports club with approximately 90,000 members (as of August 2013),[1] making BVB the second largest sports club in Germany. Dortmund plays in the Bundesliga, the top tier of the German football league system. Dortmund is one of the most successful clubs in German football history.[2][3]

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SponsorshipTuesday, 27 August 2013 13:41Eight-time Bundesliga champions Borussia Dortmund have extended their official Champion Partner deal with Hankook until 2015.The tyre manufacturer signed the agreement with last years’ Champions League runners-up ahead of the 1-0 victory over Werder Bremen on Friday, where Robert Lewandowski secured victory for Dortmund.General Manager of Borussia Dortmund, Hans-Joachim Watzke commented: “We are delighted that as a long-term partner Hankook continues the successful cooperation with Borussia Dortmund. Hankook embodies with its quality products exactly what BVB stands (for) also: sportiness, reliability, emotion and success.”June Hyun Cho, Managing Director of the tire manufacturer for the German-speaking markets added: “Borussia Dortmund has been a real crowd puller and likeable. We are pleased that we can also use as a Champion Partner's interest in such an eye-catching team for our Hankook future and continue to be part of this emotional and successful team.”Hankook have been a partner of Borussia since 2009 and has seen the club win the Bundesliga twice, the DFB Cup and finish as runners-up to Bayern Munich in the Champions League in that three-year period.The deal was completed by SPORTFIVE and comes swiftly after Dortmund released their best-ever financial figures.
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