Snapshot
November 07, 2016

Hankook Tire signs on as official sponsor for Utah Jazz

Participating in this sponsorship deal:

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About Sponsor:

The Hankook Tire group, based in Seoul, South Korea is the seventh largest tire company in the world. Established in 1941 as the Chosun Tire Company, it was renamed Hankook Tire Manufacturing in 1968.

About Property:

The Utah Jazz is a professional basketball team based in Salt Lake City, Utah. They are currently a part of the Northwest Division of the Western Conference in the National Basketball Association. The franchise began in 1974 as the New Orleans Jazz, in New Orleans, Louisiana, but the team moved to Utah in 1979 after just five seasons.

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“This is Hankook’s first advertising campaign dedicated to the National Basketball Association, and we are really excited for the season to get underway,” said Hee Se Ahn, president of Hankook Tire America Corp. “As a global brand, we are seeing significant growth in the United States, and we believe this new partnership will help strengthen our brand awareness and visibility with consumers across the country.”
Read more at www.tirereview.com »
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